• Switzerland-Korea

    Gateway for Business


The Swiss Business Hub Korea (SBH Korea) is Seoul based representative of the official international trade and investment promotion agency Switzerland Global Enterprise (S-GE). Part of the Embassy of Switzerland in Korea,
it is responsible for implementing Swiss export strategies in Korea and for promoting Switzerland as a business location.

Export Promotion

The SBH Korea is the point of contact for Swiss and Liechtenstein companies.
Our team in Switzerland and Korea will help you decide on a suitable market strategy for Korea.
We will prepare a service package based on your specific requirements and business priorities.
We work with a wide network of local partners and industry experts.

Examples of our services are

  • Marketing services

    Industry analysis and trend-spotting, bespoke market studies, market compatibility tests, in-depth competition assessments and benchmarking, adaptation of marketing material etc.

  • Partner search

    Identification and profiling of suitable distributors, agents, representatives or import partners.
    Introduction to a shortlist of potential partners, with portfolios consistent with your targeting strategy.

  • Promotional events

    Organisation of exclusive opportunities and provision of facilities for Swiss and Liechtenstein companies to promote themselves and their products in Korea.

Invest Promotion

The SBH Korea offers consulting services to Korean companies planning to set up a subsidiary or technological partnership in Switzerland.

  • Swiss economic and business structure

    Information about the administrative and legal environment, practical steps to establish a company, labour market and laws, financial issues (costs and tax), real estate etc.

  • Local economic networks

    Introduction to key stakeholders who can help accelerate your expansion. Assisting with the choice of business site(s), organisation of fact-finding visits to possible locations/partners/contacts, guidance on staff recruitment, etc.

  • Support in finding the right business or research partners in key Swiss industries

    The SBH Korea benefits from a wide network of economic and technological contacts. It offers introductions to relevant research and technology transfer centres, business networks and clusters and can also help to target R&D partners.
    As part of our mandate on behalf of the Swiss Government (State Secretariat for Economic Affairs SECO) and the Swiss cantons, we work closely with the regional and cantonal business promotion agencies in Switzerland.